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NSE Experiences Star Studded Listing Ceremony of Routes 2 Roots

This month was a big first for Routes 2 Roots as the NGO had its bell ringing ceremony to mark its listing on the National Stock Exchange’s Social platform, created for the first time ever to help non-profit NGOs to raise funds. Routes 2 Roots became the first cultural NGO in India to be listed on the National Stock Exchange and celebrated the occasion with an oversubscribed first public issue on the SSE.

An awe-inspiring listing program was organised with the support and assistance of the NSE on 3rd April, 2024. The event, which was unprecedented even for the NSE was attended by Mr Ashishkumar Chauhan , Managing Director & CEO, NSE as well as Dr R Balasubramaniam, Chairman, Social Stock Exchange & Advisory Committee of SEBI. The entertainment industry and cultural fraternity who added sparkle and soul to the event included actor and Routes 2 Roots advisor Juhi Chawla, music composer Shankar-Ehsaan-Loy, Ehsaan Noorani, IPL Kolkata Knight Riders Owner Jay Mehta, Sitar Maestro and Routes 2 Roots advisor Purbayan Chatterjee, renowned Ghazal Singer Sudeep Banerjee, music composer Joi Barua and film director Sudipto Sen among other luminories from the business fraternity. The special guests were honoured with unique mementos and the ceremonial bell was rung by Routes 2 Roots founders and special guests along with Mr Chauhan and Dr Balasubramaniam at 12 PM following an exciting countdown. The historic listing was broadcast live to more than 22000 schools across India.