We are strongly committed to making our Privacy practices more transparent and fair. This Privacy Notice describes how we collect, store, use and disclose personal data regarding individuals who use our app (“Users” or “You”), and how we process personal data you provide concerning your contacts and recipients (“Recipients”), and our role as “Data Processor” of such data. It applies whenever you use our Platform, interact with us or otherwise access or use any of our Services.
We strongly urge you to read this notice and make sure that you fully understand and agree to it. If you do not agree to this notice, please discontinue and avoid using our Services. You are not legally required to provide us with any Personal Data, but without it we will not be able to provide you with the full range or with the best experience of using our Services (for instance, you may still use parts of our Platform without signing up, but you will not be able to enjoy all of its features).
We collect four main categories of data (and to the extent it may enable the identification of a specific person, or is linked to such potentially identifying data, we will deem it as “Personal Data”):
Such data consists of connectivity, technical or aggregated usage data, such as IP address, device advertiser ID, carrier and networks, non-identifying data regarding the device, operating system, browser version, locale and language settings used, the cookies and pixels installed on such device, and the activity (clicks and other interactions) of Users of our Services.
You may also provide us with Personal Data of your Recipients, namely their names and e-mail addresses, so that you could use our Services to contact and send them content you uploaded to and created through the Services.
In addition, we or our advertising partners may receive from Facebook and our other marketing channels general information concerning the performance of our advertising campaigns, such as the targeted age group or interests, and we or our partners may be able to link such general data to any other data in our possession (to learn more about our advertising practices, please read Section 4 below).
We will use your Personal Data as necessary for the performance of our Services; for complying with applicable law; and based on our legitimate interests in maintaining and improving our Services and offerings, understanding how our Services are used, serving effective advertisements on our Site and through other channels, improving our customer service and support operations, and protecting and securing our Users, ourselves and our Services.
Accordingly, we use Personal Data for the following purposes:
Our Services and some of our Service Providers utilize “cookies”, anonymous identifiers and other tracking technologies which help us provide and improve our Services, personalize your experience and monitor the performance of our activities and campaigns, as well as the usage of our Services as a whole. A “cookie” is a small text file that is used, for example, to collect data about activity on our Site. Some cookies and other technologies serve to recall Personal Data, such as an IP address, previously indicated by the User.
Our Services also utilize advertising for third party services and products. We and our advertising partners use certain data about you in order to improve our advertising practices and make the ads we deliver more effective, relevant and enjoyable, by deploying contextual and interest-based advertising, as well as targeting, ad measurement and attribution systems. The ads we or our advertising partners deliver may be shown within our Services or through other channels, such as third party websites and applications.
Such data includes your device advertising identifiers, your IP address, cookies, pixels and other unique identifiers, data related to your connected Facebook profile (if any, such as your gender, age group, region or country), and other demographic and interests-based information that we or our advertising partners may have received from or about you, based on your consent or another legal basis (i.e., as required in order to provide you with our respective services, or based on the legitimate interests that we described in Section 3 above). Please note that we do not share the data you provide us through your connected Facebook account with our advertising partners.
Please note that this Privacy Notice does not apply to the processing of your data by our advertising partners and networks.
How to adjust your preferences regarding cookies and interest-based advertising
While we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser, most browsers allow you to control cookies, including whether or not to accept them and to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.
Please note that if you reset your cookies or opt-out of interest based advertising, you may still see advertisements in our Services, or on any other channels, but those ads will not be targeted based on the above mentioned identifiers. For example, such ads may be instead based on context, such as your activity on our Services, or your language preferences. Please also note that such actions may result in a less enjoyable user experience.
Your Personal Data may be maintained, processed, accessed and stored by Routes 2 Roots Digital and our authorized affiliates, Service Providers and business partners in and from and other jurisdictions, as necessary for the proper delivery of our Services, or as may be required by law.
While privacy laws may vary between jurisdictions, Routes 2 Root Digital has taken reasonable steps to ensure that your Personal Data is treated by its affiliates and Service Providers in a secure and lawful manner, and in accordance with common industry practices, regardless of any lesser legal requirements that may apply in their jurisdiction.
We retain your Personal Data for the period necessary in order to maintain and expand our relationship, and to provide you with our Services. In other words, we will retain your Personal Data for as long as you remain our User and have not notified us otherwise (or deleted your account, as described in Section 8). We will also retain your Personal Data for legal and accounting purposes (i.e., as required by laws applicable to our record and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), all in accordance with our data retention policy. If you have any questions about our data retention policy, please contact us at info@routes2roots.com.
Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and are free to securely delete it for any reason and at any time, with or without notice to you.
We may share your data with certain third parties, including law enforcement agencies, our service providers and our affiliates – but only in accordance with this Notice:
Service Communications: we may contact you with important information regarding our Services. For example, we may notify you (through any of the means available to us) of changes or updates to our Services, issues, etc. You will not be able to opt-out of receiving such service communications.
Promotional Communications: we may also notify you about new services, events and special opportunities or any other information we think you will find valuable. We will provide such notices through any of the contact means available to us (e.g. phone, mobile or e-mail), through the Services, or through our marketing campaigns on any other sites or platforms. If you wish not to receive such promotional communications, you may notify Routes 2 Root Digital at any time by e-mailing us at info@routes2roots.com or by following the “unsubscribe”, “stop” or “change e-mail preferences” instructions in the promotional communications you receive.
In order to protect your Personal Data held with us and our Service Providers, we are using industry-standard physical, procedural and electronic security measures, including encryption where deemed appropriate. However, please be aware that regardless of any security measures used, we cannot and do not guarantee the absolute protection and security of any Personal Data stored with us or with any third parties.
If you wish to exercise your rights under applicable to access, rectify, erase or port your Personal Data held with Routes 2 Root Digital, or to revoke the authorization you granted Routes 2 Root Digital to access your Facebook account – please contact us at info@routes2roots.com.
Please note that once you contact us by e-mail, we may require additional information and documents, including certain Personal Data, in order to authenticate and validate your identity and to process your request. Such additional data will be then retained by us for legal purposes (e.g. so we have proof of the identity of the person submitting the request), in accordance with our data retention policy.
Please note that in some cases, as we may rely on our Service Providers’ APIs and systems, your requests may require up to a few weeks to process.
Our Services are not designed to attract children under the age of 16. We do not knowingly or intentionally collect Personal Data from children and do not wish to do so. If we learn that a child is using the Services, we will prohibit and block such use and will make all efforts to promptly delete any Personal Data stored with us with regard to such child. If you believe that we might have any such data, please contact us at info@routes2roots.com.
Updates and amendments: We may update and amend this Notice from time to time by posting an amended version on our Services. The amended version will be effective as of the published effective date. We will provide an advance notice if any substantial changes are involved, via any of the communication means available to us, or on the Services. After this notice period, all amendments shall be deemed accepted by you.
Questions, Concerns or Complaints: If you have any comments or questions about this Privacy Notice or if you have any concerns regarding your Privacy, please contact us at info@routes2roots.com.
