Routes 2 Root. and IFFCO Foundation took up the challenge of promoting the ancient 'Vedas', which it is said are not the writings of any individual; but APAURUSHEYA creation i.e they are God's own revelations written over a period of 1000 years, In about 3000 BC. Great effort and research has undergone to record these DVDs in authentic Sanskrit by the scholars with translation in 9 languages for easy understanding of the common people around the world. This compact 4 DVD pack of approximately 8 hours is being marketed worldwide by Times Music. This is being described by the critics as a collectors pack and has earned the title of being the "Nationwide Bestseller"